Small certified cattle producers who are part of the new Quebec association join the sustainable beef production program (VBP+). This allows them to tell consumers that their farm meets the highest standards in terms of food safety, animal welfare and respect for the environment. Each breeder provides a diet based on a recipe pre-established by agronomists, which ensures a well marbled, tender and tasty meat as well as the good development of the animal. Production is controlled throughout the process by Agri Traçabilité Québec (ATQ) and is regularly monitored by veterinarians to ensure healthy development.
