Located in Mont-Laurier in the Laurentians, the family business La Rose des Vents Farm raises poultry in a large space fed only plant-based grain feed and without antibiotics for three generations.
The adventure began in 1979 when Jean-Guy Lacelle and his partner Diane took over the family dairy farm. A few years later, the family grew with four children who inherited their passion for the outdoors and agriculture.
A wind of change blew over the farm in 2000 and the family sold the dairy herd to redirect their vocation by becoming producers of beef and grain-fed chickens.
In 2004, major decisions were made again when the freezer and chicken coop were devastated by a fire. At that time, their daughter Geneviève returned from her studies in butchery and cooking. They then decided to embark on a new adventure and open a butcher shop. With this shift, Myrianne, who had always shown interest in taking over the business, joined the family. They then focused on cutting chickens, beef, wild meats in addition to processing.
With the growing demand for grain-fed chicken, they reorganized the business in 2014 to refocus on their main goal: poultry breeding and processing. To this end, they built their own on-site slaughterhouse to reduce animal stress during transport and ensure its well-being from start to finish.
Indeed, the chicks are cared for from day one in the hatchery. They are raised in huge chicken coops lined with wood litter and fed exclusively a plant-based grain mix prepared directly on the farm, without antibiotics or animal products. The result is an authentic chicken with flavorful meat, raised with the utmost respect for the animals and the environment until it is ready for production.
Thanks to the on-site slaughterhouse, the slaughtering and product processing are handled directly by the family. This care, from farm to table, is what makes the poultry from La Rose des Vents Farm a superior quality product.
You can discover the excellent products of La Rose des Vents Farm by visiting our Poultry. If you are looking for inspiration, we suggest their juicy chicken breasts that suit all occasions or our remarkable homemade chicken pâté ready to be baked.
